@Surfrider Have extra footage from ur 3sec movie? Recycle! Drop-by-Drop YOUTH Film Contest seeks 60sec videos on WATER. http://t.co/WXnqiKrc
The SCFFI distinguishes itself by privileging quality over quantity. We carefully select the most well-written, creative, timely and well-produced films and delve deeply into the issues raised. We focus on taking audiences and sponsors inspired by films into social action. Selecting a theme each year, building campaigns, presenting outstanding educational workshops and partnering with key organizations are the tactics we employ to assure we distinguish ourselves from other festivals as we celebrate and recognize social change film & media while offering avenues for action.
The 2012 Water theme, Water Awareness Campaign and the related programming promise to reach a wide global audience and offer a strong value proposition for partners and sponsors. Campaign Events and Promotions run from October 2011 thru May 2012.
In addition, we are focusing on programs to reach a global youth audience. The video contest, Drop by Drop, and special Youth Film Project: Water through their Eyes with filmmaker Michael Nash will reach a global audience and produce millions of impressions online with the public voting to select the winning videos. The U.S. youth market alone represents $200 Billion in annual spending.
Sponsors will be featured in venues such as the Symposiums in Silicon Valley and Los Angeles, Loyola University, the World Bank and other venues as well as online and on cable over eight months. So, in addition to an exciting presence as a film festival and institute, we have online activities and events at stellar venues where sponsors will be promoted.
By creating the Water Awareness Campaign with high impact events and programs, SCFFI we will reach a wider audience than traditional film festivals over an 8 month period. Our Youth Engagement programs will target youth between the ages of 10 and 18 years and college students across the globe.
Other programs such as the Water Symposiums and World Water Day events will reach a very high income educated audience with cross-over interests in SCFFI Youth Engagement programs and promotion of social change film and media. In addition, the Film Festival and Institute in New Orleans draws a specific audience profile.
All income ranges are expected to engage and are targeted. We expect most festival attendees to have an average income of $75K USD. As with Sundance and other festivals we expect the audience to skew female by 60 to 40. We are building on our partnerships to promote the festival and institute to the widest possible international audience building on the success of our inaugural event in South East Asia.
Attendees will hail from across the globe and we anticipate strongest representation from the U.S. and Canada. We market globally with strong partnerships in film, socially responsible business, media and social change
communities
We are targeting film enthusiasts, filmmakers, aspiring filmmakers, social activists, youth and college students. Existing online demographics for film-related sites varies. We aim to communicate effectively through partners online targeting their followers by a demographic profile with messaging that resonates. Our video contests will attract more youth and college-aged audiences across the globe.
To expand reach and impact, we have partnered with notable organizations as:
Loyola University-New Orleans, The Global Fund for Women, The Ford
Foundation, Working Films, New Orleans Film Society, Film Aid International,
Blue Planet Network, Global Girl Media, Starbucks, Ithaca College, NYU Tisch,
School-Asia, Cliff Bar, W-Hotel Bali, L.E.A.F and many others.
For media outreach, we are partners with Ode Magazine, CSR Wire, Justmeans, Aware Guide as well as many others socially minded media outlets with local and global reach. From October 2011 through May 2012, we anticipate broadcast and print media impressions to be over 2 million with online publications, print and on-air media buys, direct marketing and festival print & online publications.
Once the Youth Drop by Drop water contest launches in October we anticipate adjusting impression estimates upward.
Your support will sponsor the Institute, Filmmakers, the Screenings and related events that foster a vibrant global community and conversation!
Cynthia A. Phillips
cynthia@socialchangefilmfestival.org
Drop by Drop: Water Stories, a video contest for youth created by the Social Change Film Festival & Institute (SCFFI), Channel G and EarthvisionZ, is now accepting submissions.
